[German title: McKinsey-Umfrage zum Web 2.0]
By Jacques Bughin and James Manyika
How businesses are using Web 2.0: A McKinsey Global Survey
The McKinsey Quarterly, Web exclusive, March 2007
This article’s exhibits display respondents’ views on Web 2.0 technologies.
Article at a glance:
- More than three-fourths of executives who responded to a McKinsey survey say they plan to maintain or increase their investments in technology trends that encourage user collaboration, such as peer-to-peer networking, social networks, and Web services.
- More than half say they are pleased with their past Internet investments, though some regret not boosting their own capabilities to exploit technology. More executives said they should have acted faster than slower.
- Retailers, who consider their companies cautious investors in the past, are stepping up their pace today. Similarly, many executives in emerging markets such as India and Latin America intend to move more quickly to capture the perceived benefits of these technologies.
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