Three types of knowledge intensive organizations: diagnosis, search, and design shops

[German title: Drei Arten von wissensintensiven Organisationen: Diagnose-, Such- und Gestaltungsbetriebe]

Title: Discovering new business models for knowledge intensive organizations 
Author(s): Norman T. Sheehan, Charles B. Stabell 
Journal: Strategy & Leadership 
ISSN: 1087-8572 
Year: 2007 Volume: 35 Issue: 2 Page: 22 – 29 
DOI: 10.1108/10878570710734507 
Publisher: Emerald Group Publishing Limited 

Abstract: Purpose – Assists senior managers with generating new business models by mapping the competitive space occupied by knowledge intensive organizations and outlining strategic positioning options.
Design/methodology/approach – Provides a conceptual paper based on studies of knowledge intensive organizations.
Findings – Based on four strategic positioning characteristics, the authors identify three types of knowledge intensive organizations; diagnosis, search, and design shops. All knowledge intensive organizations are either pure types or combinations of these types.
Practical implications – While mapping the competitive space lets managers of knowledge intensive organizations pinpoint where they are relative to their rivals, strategy involves finding unique, profitable business models. To help managers detect potential opportunities, the paper outlines a full menu of competitive positioning options. Generating new business models in this manner should allow managers to enter existing, profitable niches or establish new, potentially profitable niches.
Originality/value – Few studies delineate the competitive terrain occupied by knowledge intensive organizations and then outline competitive positioning options for knowledge intensive organizations. 

Keywords: Knowledge organizations, Product positioning, Shops 

Article Type: Conceptual paper 

Article URL:

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