How knowledge can reinforce the strategic core competences of the firm
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[German title: Wie Wissen die strategischen Kernkompetenzen des Unternehmens steigern kann]

Title: Knowledge as a lens on the jigsaw puzzle of strategy: Reflections and conjectures on the contribution of a knowledge-based view to analytic models of strategic management 
Author(s): John McGee, Howard Thomas 
Journal: Management Decision 
ISSN: 0025-1747 
Year: 2007 Volume: 45 Issue: 3 Page: 539 – 563 
DOI: 10.1108/00251740710745124 
Publisher: Emerald Group Publishing Limited 

Abstract: Purpose – The purpose of this paper is to demonstrate how to incorporate knowledge concepts into analytical models of strategy formulation and the strategic theory of the firm.
Design/methodology/approach – The paper examines four different perspectives of the elusive concept of “knowledge”, namely, “knowledge as assets”, “knowledge through innovation”, “knowledge embedded in routines” and “knowledge through learning”. The study attempts to specify and interrelate the concepts of a knowledge-based strategic theory of the firm.
Findings – The “knowledge web” is seen as a partial framework, capturing from a strategic perspective how both specific and organisational knowledge build the competences necessary for the value-creating activities of the firm.
Practical implications – The paper provides frameworks for understanding how knowledge can reinforce the strategic core competences of the firm.
Originality/value – The paper addresses knowledge as a key element in the development of an enhanced strategic theory of the firm, incorporating the knowledge-based viewpoint. 

Keywords: Competences, Competitive strategy, Corporate strategy, Knowledge management, Resources 

Article Type: Conceptual paper 

Article URL: http://www.emeraldinsight.com/10.1108/00251740710745124

© Emerald Group Publishing Limited


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