Knowledge Management for Customer Relationship Management
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[Deutscher Titel: Wissensmanagement für das Management der Kundenbeziehungen]

Arpita Khare
Knowledge management: A bridge between customers and companies
merinews, 01 April 2008  

Abstract: Companies have realised that just delivering the product or service to customers is not enough. Consumer satisfaction is essential. It is possible only through knowledge management, which has built a partnership among manufacturers and customers.

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