McKinsey Survey on Enterprise 2.0

[Deutscher Titel: Umfrage von McKinsey zu Unternehmen 2.0]

Building the Web 2.0 Enterprise: McKinsey Global Survey Results
The McKinsey Quarterly, July 2008

Abstract: Companies are using more Web 2.0 tools and technologies than they were last year, sometimes for more complex business purposes, according to McKinsey’s second annual survey on Web 2.0. Companies that are satisfied with their use of these tools are starting to see changes throughout the enterprise.

Article at a glance:

  • Companies have adopted more Web 2.0 tools this year than in 2007 and are using them for higher-value purposes, according to McKinsey’s second annual survey on the business use of Web 2.0 technologies.
  • Some 21 percent of the respondents are very satisfied with the way their companies use Web 2.0 tools, which are changing management practices and even organizational structures.
  • Other companies report that the barriers to adopting Web 2.0 tools include management’s inability to grasp their potential financial returns, unresponsive corporate cultures, and less-than-enthusiastic leadership.

Read the full article online (PDF).

Copyright © McKinsey & Company


McKinsey Survey on Enterprise 2.0 — 4 Comments

  1. Comments / Kommentare:


    Olivier Amprimo
    New McKinsey report confirms the trend of adoption
    Headshift blog, July 31, 2008

    Jay Cross
    McKinsey’s Global Survey on Enterprise 2.0
    Informal Learning Blog, July 30th, 2008

    Bertrand Duperrin
    Enterprise 2.0 : the time when Mr McKinsey, The Geek and Mrs Smith seat together
    Bertrand DUPERRIN’s Notepad, July 20, 2008

    Peter Kim
    Analysis: McKinsey’s enterprise web 2.0 survey
    Being Peter Kim, 04 August 2008

    C.G. Lynch
    Enterprise Web 2.0 Adoption Still Growing, McKinsey Report Says.
    CIO, July 30, 2008

    Carla O’Dell
    Love It or Hate It: Around the World with Web 2.0
    KMedge, August 15, 2008

    Hadley Reynolds
    McKinsey Web 2.0 Enterprise Research – Surprises?
    FASTforward blog, August 1, 2008 at 12:07 pm


    Andrea Back
    Was sagt uns der McKinsey ‘Global Survey – Building the Web 2.0 Enterprise’?
    Business 2.0 Blog, Mo 4 Aug 2008

    Joachim Niemeier
    Wie steht es um die Web 2.0 Unternehmen?
    centerstage, 4. Aug. 2008

    Jochen Robes
    Building the Web 2.0 Enterprise
    weiterbildungsblog, 30.07.08

  2. Successor:

    Jacques Bughin and Michael Chui
    The rise of the networked enterprise: Web 2.0 finds its payday
    McKinsey Quarterly, December 2010

    McKinsey’s new survey research finds that companies using the Web intensively gain greater market share and higher margins.


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